Hi, I’m Geri.


I'm a UI and UX designer from London.
I make usable and accessible products, that scale.

More about me

Current projects

Current projects

Design Systems


I was the lead designer on the Constellation Design System at Lloyds, the UK’s largest retail bank. Read how we took a product from small beginnings through to a multi-brand, multi-platform design system with an engaged community.

Constellation case study

5 things I learned building Constellation
Paper print outs of components from a Lloyds website

Accessibility


I’ve worked with specialists at AbilityNet and the Digital Accessibility Centre to ensure design system components comply with WCAG 2.1 AA criteria. This is a case study on how we've used a design system to propagate accessible components across brands.

Accessibility case study
Website form components

Design club


I've run weekly design thinking workshops at a London secondary school. Read how I've worked with teams of 13 year-old girls to design an app.

Design Club case study
Photo of a student at a desk working on an app design

Halifax digital rebrand


Over the past year I have been working on the digital rebrand of Halifax. As the UI lead in the design systems team, I helped take the visual identity and make it work for digital. Here's what my awesome team made happen.

Halifax digital rebrand
Accessible form components on a screen

Form design


Designing for banks and fintechs has taught me a lot about forms. I'm getting together a repo of the research insights and guidance I've accumulated. It's still a work in progress.

Forms best practice
Photograph showing a woman using a form on a mobile phone, outside at a cafe table.

Design systems drop-in clinic


My team at Lloyds ran a weekly design systems drop-in clinic. Here's what we learned over the past 3 years.

Drop in clinic
Photo of a designer typing on a macbook

WCAG for designers


The Web Content Accessibility Guidelines (WCAG) are a complex read. I've put together a checklist for designers.

WCAG design checklist
Graphic showing a colour contrast analyser

Design for Startups


I've freelanced for a lot of small startups, often as creative side projects alongside my main gig. Here are some of my favourite UI layouts.

UI design projects
Photo of a man looking at an email on a phone screen

Hi there, it's nice to meet you.
I’m Geri, a UI & UX designer from London.


I've designed digital products for the past 17 years. I've worked mainly in-house for big banks; UBS, Bank of America, Lloyds Banking Group (on brands Lloyds, Halifax, Bank of Scotland and MBNA), with a few fintechs and startups in between.

Designing financial products is a curious fit. I don't wear a suit and I'm not that hot on spreadsheets. What gets me excited is creating products that positively affect people's lives. Over the years I've met a lot of humans and listened to their problems. I've designed tools and services to help these folks improve their financial health.

I've recently joined Checkout.com as a Principal Product Designer, to build out a new design system.

I'm a massive form nerd and an accessibility advocate. I'm slowly learning how a design system can propagate accessible components at scale.

These days I’m more interested in a product that is inclusive than a product that looks pretty. My work wouldn't get any likes on Dribbble. But I hope it's helping our customers to make informed financial choices and hopefully in doing so, sleep a little sounder at night.

Be kind and take care of each other ♥️

Other stuff


  • I grew up in New Zealand and only pretend to be British.
  • I hold a BA in Digital Design from UAL with first class hons.

About this site


  • I've enjoyed building and maintaining this little site over the years. It's just straight up HTML/CSS/JS off a Bootstrap grid. A basic understanding front-end code has made me a better designer.
  • Typefaces are P22 Underground and Sailec. Please pay for fonts! They take a long time to make.

Photo of Geri Reid