Hi, Iā€™m Geri


I'm a design systems and accessibility consultant from London. I help organisations design inclusive digital products that are built to scale.

I write and speak about design.

Geri Reid, a white woman with mid-length dark hair, wearing a blue shirt and black jeans

I can help with


Writing technical docs

I am an experienced writer of design system component specifications and guidelines. Check out my work on NewsKit.

Writing policy and guidelines

I have written and co-created accessibility policies and guidelines, accessibility statements and inclusive language guides. All informed by internal research.

Design set up

It's important to build your design system on a solid foundation. I can map out a design token structure, suggest an accessible colour palette and a type scale that will scale across your system components.

Accessibility design reviews

Deque estimates that 67% of accessibility problems start in design. Identifying accessibility issues before designs go into production can save time and cost. I can review design work, troubleshoot problems and suggest improvements.

Component specs

I can produce component specifications and make sure your design aligns with code. Let me reduce engineering guesswork by annotating designs for accessibility: semantic structure, content, tab order, ARIA tags, colour use, state design and screen reader notes.

Kickstarting a digital accessibility program

I've helped large organisations get started with digital accessibility. I can create an accessibility strategy and roadmap, set goals and monitor progress.

Headshot of Geri Reid, a white woman with long dark hair, wearing a blue and white striped top, looking off to the side

About me


I've designed digital products for the past two decades.

As design and accessibility lead on NewsKit design system, I helped some of the UK's largest media and broadcast brands to design at scale. I was design lead on the Constellation design system at Lloyds Banking Group and Design Principal on the design system at Checkout.com. Way back, I designed digital products at UBS and Bank of America.

Over time, my design roles have become more strategic: planning, training and writing technical specs and docs. My work on systems has also made me a keen accessibility advocate. Through care and attention, I've learned how a design system can provide a solid foundation for product accessibility.