Hi, Iā€™m Geri


I'm a design systems and accessibility consultant from London. I help organisations design inclusive digital products that are built to scale.

I write and speak about design.

Geri Reid, a white woman with mid-length dark hair, speaking on stage at a conference

I can help with


Kickstarting a digital accessibility program

I've helped large organisations get started with digital accessibility. I can create an accessibility strategy and roadmap, set goals and monitor progress.

Technical compliance

I can advise on legislation like the upcoming European Accessibilty Act and help your company achieve technical compliance with WCAG and EN301549.

Writing technical docs

I am an experienced writer of design system component specifications and guidelines. Check out my work on NewsKit.

Writing policy and guidelines

I have written and co-created accessibility policies, accessibility statements, VPATs and inclusive language guides. All informed by internal research.

Accessibility design reviews

Deque estimates that 67% of accessibility problems start in design. Identifying accessibility issues before designs go into production can save time and cost. I can review your designs, troubleshoot problems and suggest improvements.

Headshot of Geri Reid, a white woman with long dark hair, wearing a blue and white striped top, looking off to the side

About me


I've designed digital products for the past two decades.

As design and accessibility lead on NewsKit design system, I helped some of the UK's largest media and broadcast brands to design at scale. I was design lead on the Constellation design system at Lloyds Banking Group and set up design system foundations at Checkout.com and BPP. I'm currently working at Just Eat Takeaway as Lead Accessibility Specialist.

Over time, my design roles have become more strategic: planning, training and writing technical specs and docs. My work on systems has also made me a keen accessibility advocate. Through care and attention, I've learned how a design system can provide a solid foundation for product accessibility.