Hi, I’m Geri, a UI & UX designer from London.

I’m the lead visual designer in a design systems team at Lloyds, the UK’s largest retail bank. I am currently interested in design systems and web accessibility; making inclusive design patterns that scale.

Design systems

My team is building the Constellation Design System which covers four brands – Lloyds, Halifax, Bank of Scotland and MBNA. Our code is not open-sourced, so I’ve written a post about Constellation and how it’s evolved over the past 2 years. We run the occasional Design Systems meetup so if you’re in London and like to nerd out about design tokens and form fields, say hi email


Making thoughtful design decisions will make your website friendlier and more inclusive. As my team’s accessibility champion I’ve been working with specialists at AbilityNet and the Digital Accessibility Centre to ensure our components comply with WCAG 2.1 AA criteria. I’ve recently relaunched my blog with a focus on accessibility and inclusive design. If you want to learn how we are making accessible products at scale, check it out.

Making stuff

I’m a STEM ambassador and a mentor at Design Club open_in_new where I run a weekly design thinking session at an Islington secondary school. I’ve worked with teams of 13 year-old girls to design an app. We defined a challenge, identified our users, ideated solutions, prototyped, tested and iterated. I’m looking forward to kicking off a new term in November. Read about my first two terms as a Design Club volunteer open_in_new. It’s a really friendly and supportive group to volunteer with!

Geri Reid, UI Designer. Photo of Geri working on design systems.

I’m not currently taking on new freelance projects but I’m always open to volunteering and collaboration opportunities 🤘