What does a UI designer even do, anyway?
I get asked this question a lot! I’ve put together a quick overview of the services I offer, how I work and how your project can benefit by engaging a UI designer like me. I can help you with:
- a logo design;
- a memorable brand scheme;
- an intuitive user journey through your website or app;
- a contemporary, responsive interface design for your website or app.
Here’s how I roll…
First, I take a brief
I like to meet in person where possible or set aside time for a briefing over Skype. It’s important to get an insight into what you’re about, your project objectives, target market and brand personality.
Deliverables: I follow up with a detailed proposal speccing out project requirements, deliverables, proposed timeline and a cost estimate.
Next, I do some discovery
What problem are you trying to solve with this new design? Who is your ideal customer? Who are your competitors? What will make you memorable and stand out from the crowd?
Deliverables: I make design decisions based on my findings and determine the best way to drive your site’s call to action.
I can design you a bespoke logo from scratch or overhaul up your existing design. I start with lots of rough sketches on paper, then work up the best ideas in Illustrator. A logo needs legibility in both large and small format, over photographs, in black/white and colour. I put a design through its paces.
Deliverables: I typically deliver 2-3 logo concepts for consideration. I alter these following your feedback, we iterate back and forth and work up the most successful design into the final logo. I deliver your logo in EPS, PNG and PDF format and can size to fit specific applications like Twitter or Facebook.
Standardising your brand style will make your online presence professional and memorable. Practically speaking this means a colour scheme, typography, icon design and image style.
Deliverables: I get together a series of ‘style tiles’ like the example above. I find a style tile is an effective way of establishing the essence of a visual brand, outside of the constraints of a website layout. We iterate, then work the most successful tile into a simple brand style guide that you can apply to future design work.
How will users navigate your site or app? What will compel them to sign up or make a purchase? I can map out your user journey or iron out the kinks in your current UX.
The quickest way is to get together for UX design session. With a whiteboard or post-its we can knock your UX into shape fast! For smaller projects I can suggest a site structure for you.
Deliverables: I deliver a clickable, wireframe prototype of your design. We test and tweak this until the flow is intuitive.
Website and app interface design
I can design you a fresh and contemporary interface with optimum keyword placement (for SEO), responsiveness (for viewing across different screens and devices) and most importantly to drive your call to action.
I begin by producing an initial homepage design for both mobile and desktop views and iterate following your feedback. I then move onto the design of secondary pages and elements and we iterate until you are happy that the design fulfils the brief.
Deliverables: I provide site designs for review in jpg format via an online preview tool. I deliver final designs as fully specced Photoshop PSD files, individual icons, retina graphics and a text file of key styles for your developer.
Why choose me?
I appreciate that taking on a new designer is a risk. I’ve got a bit of form that will hopefully put your mind at ease:
- I’ve been freelancing for 6 years and most of my work comes from recommendations. Feel free to phone anyone in my portfolio for a recommendation.
- Prior to freelancing I spent 6 years as a web designer for Merrill Lynch and 3 years as a senior designer for UBS Investment Bank.
- I graduated with a BA in Digital Media from University of the Arts London, first class hons.
- To minimise your risk I don’t ask for payment upfront. Pay me at the end of the project when you are happy that my design fulfils the brief that I’ve delivered on value.
- I can build front-end so my designs translate nicely into code.
You’ll get the most value from me as a designer. If you’re looking for a single-page marketing or brochure site, I can code this for you. If you need a back-end CMS like Drupal or WordPress, want to sell things from your site, have a complicated HTML build or need an app developed, then you will need to engage a developer to build your product from my designs. I work alongside a number of web and iOS developers and can often recommend someone to take on your project if you don’t have a coding resource. I regularly work alongside in-house teams and play nicely with others.
I’m nice and I like to work with nice people. Open communication is key. I’ll always do right by you, work to our agreed deadlines and deliver good quality designs on budget. In return I ask you to respect my design decisions, to not micromanage my time and to pay my invoices within 30 days.
There’s only one of me so I have to be selective in the work I take on. I love to work with folk who are excited about their product or service. If you’re solely focused on driving down cost then I’m probably not the right designer for you! Where possible I work on one job at a time to ensure your project gets the care and attention it deserves.