I'm a freelance UI and UX designer from London.

I design thoughtful user interfaces and intuitive user experiences.
I work with London startups, tech entrepreneurs and growing businesses.

UX, Responsive interface design

Digital Consultant

Responsive, retina-ready interface design
Logo, branding, UI designs

Oz vs Them

Logo, branding, UI design for
tech news aggregator
Logo, branding, Responsive UI design

I'm Wearing It

Logo, branding, UX, UI design for
fashion startup
Interface design

Science to Data Science

UI design for
London tech conference
UX, UI design for lifestyle site

Cityloque

UX, UI design for
lifestyle startup
Homepage refresh for recruitment firm

Recruitment Revolution

Homepage refresh for
recruitment firm
Logo design for Clerkenwell apartments

The Lodging Rooms

Logo design for
Clerkenwell apartments
Interface design for craft site

The Hobbyist

Interface design for
course listing site
UI design for social interest startup

Samefive

UI design for
social interest startup

I can help with...

User research

I start by getting to know your users, their preferences and where they hang out. We create user personas to measure our design decisions against.

UX wireframes

Successful products are build on solid foundations. I map out your user journey on paper, then create clickable prototypes. We test and iterate.

Visual identity

I can create you a memorable visual identity. Practically speaking: a logo, colour scheme, typography and consistent brand style.

Interface design

I design clean, contemporary, responsive website interfaces. I like to work in an iterative way, ideally testing on real users along the way.

Easy implementation

I deliver fully specced designs, retina graphics and web ready icons. I regularly work along-side in-house teams and play nicely with developers.

Test / iterate

Launching your website is just the beginning of the journey. Site analytics can help us pivot, tweak and refine the design to drive your call-to-action.

Image

About me

Whatever your business, chances are it's in a crowded market. What sets you apart from the competition? I've helped businesses like yours to develop a contemporary brand image, a coherent user journey and a favourable Google ranking. My designs have:

Design is more than a pretty facade. Good design solves problems and produces measurable results. I can help with the little details that engage your user, make you memorable and keep folk returning.

My favourite projects are collaborative ones. Open communication is key and enthusiasm is infectious! If you're excited about your product or service, chances are I will be too and in turn, so will your customers. I like work in an iterative way, keeping you involved in each stage of the design process. No surprises. Well...other that some nice creative ones.

I’m a big advocate of skill-sharing and teaching kids to code and I take Thursday afternoons out to run a CodeClub at my local primary school in Hackney, London.

Still need convincing?

I appreciate that taking on a new designer is a risk. I’ve got a bit of form that will hopefully put your mind at ease:

  • I’ve been designing for online the past 14 years and freelancing for 5. Most of my work comes from recommendations.
  • Prior to freelancing I spent 6 years as a web designer for Merrill Lynch and 3 years as a senior designer for UBS.
  • I earned my stripes at the University of the Arts London graduating with BA in Digital Media, first class hons.

Think we'd work well together? Get in touch. I have availability from early June 2015.

Writing

What's the first rule of Code Club

What's the first rule of Code Club?

Read it

Standing desks

Sitting is the new smoking

Read it

Why are TV remotes so badly designed?

Why are remotes so unintuitive?

Read it

Get in touch

+44 207 193 5353

geri@gerireid.com

@gerireid

Hire me from June 2015