Hi, I'm Geri - a freelance UI and UX designer from London.

I design thoughtful user interfaces and intuitive user experiences.
I work with London startups, tech entrepreneurs and growing businesses.

Logo, branding, UI, UX for travel startup


Logo, branding, UI, UX
for travel startup
Logo, branding, Responsive UI design

I'm Wearing It

Logo, branding, UX, UI design for
fashion startup
Logo, branding, UI designs

Oz vs Them

Logo, branding, UI design for
tech news aggregator
Logo design for tech startup


Logo design for
tech startup
UX, UI design for lifestyle site


UX, UI design for
lifestyle startup
Dashboard design

Recruitment Revolution

Dashboard design
for recruitment agency
UX, Responsive interface design

Digital Consultant

Responsive, retina-ready interface design
Interface design for craft site

The Hobbyist

Interface design for
course listing site
UI design for social interest startup


UI design for
social interest startup

I’m not here to make it look pretty.
I’m here to solve your problems.

Thanks for stopping by. I'm Geri, a freelance UI/UX and brand designer from London. I help new and growing businesses to develop a contemporary brand identity and extend this into an intuitive and memorable website or app. My designs have:

To design something for you I need to get to know your business and its pain points. What problem is this design trying to solve? How can we measure this, test and refine over time? Ultimately, how does this make a difference to your bottom line? I do a lot of listening before making recommendations.

I believe good design is straightforward, honest and accessible. Good design solves problems and produces measurable results. It has little to do with using the latest font or colour scheme. Be prepared to see a lot of low-fi wireframes and user journeys before we get to the pretty stuff.

About me

I spent 9 years as an in-house designer within investment banking before going freelance in 2009. With age and experience I’ve learned to ask the right questions. I’m a big advocate of skill-sharing and teaching kids to code and I take Thursday afternoons out to run a CodeClub at my local primary school in Hackney, London. I earned my stripes at the University of the Arts London, graduating with a BA in Digital Media, first class hons.

My favourite projects are collaborative ones. Open communication is key and enthusiasm is infectious! If you're excited about your product then chances are I will be too and in turn, so will your customers. I work in an iterative way, keeping you involved in each stage of the design process. No surprises. Well...other that some nice creative ones.

I'm not currently taking on new freelance projects but always happy to hear from you via email or Twitter.


Research, user journeys, identity and design - I can help with everything that happens prior to development.

User research

I start by getting to know your users, their preferences and where they hang out. We create user personas to measure our design decisions against.

Visual identity

I can create you a memorable visual identity. Practically speaking: a logo, colour scheme, typography and consistent brand style.

Easy implementation

I deliver fully specced designs, retina graphics and web ready icons. I regularly work along-side in-house teams and play nicely with developers.

UX wireframes

Successful products are build on solid foundations. I map out your user journey on paper, then create clickable prototypes. We test and iterate.

Interface design

I design clean, contemporary, responsive website interfaces. I like to work in an iterative way, ideally testing on real users along the way.

Test / iterate

Launching your website is just the beginning of the journey. Site analytics can help us pivot, tweak and refine the design to drive your call-to-action.

Writing & Speaking

Free spaces to work in London

Free work spaces in London

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Branded interactions

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